As of today, we are 10 days into the Seed&Spark campaign for Greatest Hits. If you know me, then you know this isn’t my first or even my second time crowdfunding. This my fifth time reaching out for support on a project. This is also the highest amount I’ve been part of raising, yet. It was a daunting number when Chris first mentioned it to me: $150,000. That’s a lot of money. I hesitated. I pay attention to the crowdfunding field. I know what happens. Some people see projects raise a $1,000,000 and they say: “Well, that looks easy, I can do that.” And they try and they don’t put in the work and they crash and burn. I wasn’t going to do that. Or rather, I wasn’t going to do that again. Because, I’ll admit, when I ran the unsuccessful Kickstarter for my first feature, Meme, it was unsuccessful because I didn’t put in the work. I didn’t put in the time. I didn’t build. I did some prep and I launched and I didn’t have a good plan and we didn’t succeed.
So, I took a minute when Chris said we needed to raise $150,000. Then I asked him questions. He had the right answers. Then, I talked to him about some of the realities of crowdfunding. He already had a handle on it. Then, I talked to him about how we would need to promote and how much constant work that was going to be. He was ready to go and brimming with ideas. I knew then we’d succeed, because we were ready to do the work and relentlessly pursue our goal. We’d tap every resource and aim at every remotely interested group to get their attention.
Greatest Hits is a damn fine project and I’m happy to be a part of it. Like any project after the first week we’re both much further along than I feared at my most pessimistic and not quite as far as I’d hoped at my most optimistic. We’re doing well, but we’ve still got a long way to go. We’re working for every single dollar on this campaign. Join us on Seed&Spark! This weekend we’re running a special promotion. Contribute $10 or more and get an additional half-set of the very high-quality Chris Cuffaro photo postcards on top of the normal incentives. No better time to be a part of this project than today! Then let us know what you think of the campaign and be sure to take part in our question of the week each week posted on Facebook and Twitter!